About Our Non-Profit

Recycle Across America(r); (RAA) and Recycle Across the World(r); (RAW) are a 501(c)(3) not-for-profit organization dedicated to simplifying the act of recycling for the general public to help them recycle more and help them recycle right. Additionally Recycle Across America is helping people understand the importance of recycling.   We are doing this to expedite environmental progress and simultaneously help improve the economy.  This simple solution is delivering profound results.   

Resolving the National Problem of Inconsistent Labels

The standardized labels initiative was proposed by Michelle "Mitch" Hedlund during her keynote presentation to the executive committee at the 2009 SWANA Recycling Conference. As a result, the solution has been embraced and eagerly adopted by national industry leaders who recognize the positive and long-lasting impact such an effort can have on society, the environment and the 20+ year old practice of recycling.

The individuals, companies and organizations that have joined in this collaborative initiative to introduce, promote and utilize standardized labels for recycling bins, represent "action leaders" versus simply "thought or talk leaders". They have recognized the unnecessary problems that have resulted from inconsistent bin signage and are delivering the solution to remedy confusion and help expedite environmental progress. Consistent labels is a win-win for businesses, retailers, schools, faith-based organizations, associations, government offices, households, recycling haulers, manufacturers, consumers, students ... and the environment.

The simple solution of standardized labels have been fully vetted by Ashoka (Global Innovators for the Public) and it has been deemed a "world changing solution". This solution has been referred to by the New York Times as "one of the most important environmental fixes taking root today". This deceivingly simple solution can bring profound systemic changes to the environment, the economy, to manufacturing, and can begin to reduce the amount of waste entering the waterways, oceans and ingested by sea life and wild life. The ONLY way to prevent trash from entering the oceans and waterways is to make the materials valuable. And the only way to make the materials valuable, is to teach society why it's important to recycle 'right' and to make it easy for them to do so.

Board of Directors and Advisors

Mitch Hedlund
Executive Director Recycle Across America
Brent Ostrowski
Former Sr. Global Manager of Packaging and Sustainable Packaging Solutions, Best Buy
Anna Griffin
Publisher and Editor in Chief, Coco Eco Magazine
Chanin Zellner
Principal, Positive Bookkeeping - Treasurer for RAA
Candida Brady
Filmmaker of the international award winning documentary "Trashed" www.TrashedFilm.com 
Kyle Zimmer
President & CEO, First Book
Jim Scheidel
Chairman, Cuningham Group
Gene Kan
Director, Strategic Planning Target
Jim Taylor
Former Executive McGladrey
Art Drogue
Former Unilever SVP of Customer Development of Americas and member of Unilever's Sustainability Leadership Team

Label Committee

To collect meaningful input from various perspectives, leaders of industries came together representing nearly every cog in the wheel of recycling, e.g.: national, state, county, and city government environmental representatives; national recycling haulers; local haulers; recycled content manufacturers, ewaste specialists; compost specialists; hazardous waste specialists; recycling and solid waste associations; recycling consultants; national retailers; national manufacturers; school associations; parents; and consumers.